Saturday, December 07, 2019
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Carol Bales

Carol Bales

UX Strategist and Educator
Carol Bales
Carol Bales
UX Strategist and Educator
  • User Experience Design
    • Design Process
    • Project Structuring
    • User Research
    • Ideation
    • Interaction Design
    • Design Validation
    • Usability
  • Industries
    • Consumer Packaged Goods
    • eCommerce
    • Education
    • Entertainment
    • Finance
    • Government
    • Healthcare
    • Hospitality
    • Telecom
    • Transportation
  • Academic
    • Courses Taught
    • Masters Projects
  • Arts
  • Resume

Tag: Customer Journey

Design Validation Healthcare Ideation Interaction Design

Decision support for families

Coralbells June 17, 2018 Customer JourneyTask FlowUsability TestWireframes

For this project, Brookdale Senior Living wanted a tool to help families make decisions about senior living solutions. Following a design research engagement with IDEO, Brookdale hired StellarX (my client)…

View More Decision support for families
Finance Ideation Project Structuring User Research

Digital branding for multiple lines of business.

Coralbells February 10, 2018 Customer JourneyDigital BrandingIdeationPersonas

In this digital branding engagement, IBM’s New York Innovation Center helped Prudential reimagine a combined Web presence representing all lines of business. Our design team took a user-centered design approach…

View More Digital branding for multiple lines of business.

Activities

  • Academic (1)
  • Arts (1)
  • Business Services (1)
  • Design Process (1)
  • Design Validation (3)
  • Entertainment (1)
  • Finance (4)
  • Healthcare (1)
  • Ideation (3)
  • Instructor (2)
  • Interaction Design (4)
  • Masters Projects (2)
  • Project Structuring (2)
  • Resume (1)
  • Usability (1)
  • User Experience Design (1)
  • User Research (4)

Deliverables

Customer Journey Data-driven Design Digital Branding Game Design Heuristic Evaluation Ideation Mobile App Navigational Flows Personas Task Flow Usability Test Virtual World-building Wireframes
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