Sunday, December 10, 2023
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Carol Bales

Carol Bales

UX Strategist and Educator
Carol Bales
Carol Bales
UX Strategist and Educator
  • User Experience Design
    • Design Process
    • Project Structuring
    • User Research
    • Ideation
    • Interaction Design
    • Design Validation
    • Usability
  • Industries
    • Consumer Packaged Goods
    • eCommerce
    • Education
    • Entertainment
    • Finance
    • Government
    • Healthcare
    • Hospitality
    • Telecom
    • Transportation
  • Academic
    • Courses Taught
    • Masters Projects
  • Arts
    • Illustration
  • Resume

Category: User Research

Design Validation Finance Ideation Interaction Design Project Structuring User Research

User testing to validate call center app improvements

Coralbells July 20, 2018

Our team addressed several needs in this call center support application redesign effort. Call center representatives needed to be able to scan lots of information, then isolate a record to…

View More User testing to validate call center app improvements
Usability User Research

Startup Exception-ALLY upped their product design game.

Coralbells July 10, 2018 Heuristic EvaluationPersonas

Y-Combinator and Flashpoint graduates Exception-ALLY have developed a platform to support parents as they work with schools on the development of their child’s individualized education programs (IEP). I’ve made usability…

View More Startup Exception-ALLY upped their product design game.
Finance User Research

Better CX through better search APIs

Coralbells June 17, 2018 Data-driven Design

Among other things, Fiserv Biller Division provides biller search support for point of sale bill pay transactions for Walmart Money Centers, an entity that supports the underbanked population. Walmart identified…

View More Better CX through better search APIs
Finance Ideation Project Structuring User Research

Digital branding for multiple lines of business.

Coralbells February 10, 2018 Customer JourneyDigital BrandingIdeationPersonas

In this digital branding engagement, IBM’s New York Innovation Center helped Prudential reimagine a combined Web presence representing all lines of business. Our design team took a user-centered design approach…

View More Digital branding for multiple lines of business.

Activities

  • Academic (1)
  • Arts (2)
  • Business Services (1)
  • Design Process (1)
  • Design Validation (3)
  • Entertainment (1)
  • Finance (4)
  • Healthcare (1)
  • Ideation (3)
  • Instructor (2)
  • Interaction Design (4)
  • Masters Projects (2)
  • Project Structuring (2)
  • Resume (1)
  • Usability (1)
  • User Experience Design (1)
  • User Research (4)

Deliverables

Customer Journey Data-driven Design Digital Branding Game Design Heuristic Evaluation Ideation Mobile App Navigational Flows Personas Task Flow Usability Test Virtual World-building Wireframes
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