Digital branding for multiple lines of business.

In this digital branding engagement, IBM’s New York Innovation Center helped Prudential reimagine a combined Web presence representing all lines of business. Our design team took a user-centered design approach to translate the brand promise, and transform their traditional dot com into a platform to support the ongoing relationship between customers and Prudential associates. As Lead UX, I drove a user-centered approach to our deliverables including research-based personas, user scenarios, feature map, and high level wireframes.