Carol Bales
User Experience Strategist & Educator
  Creating compelling interactive experiences.


  Resume & Experience

Project Portfolio

Academic Work


User Experience Design Projects

  Brookdale Senior Living

A prototype for a sales tool designed to assist people who are searching for a senior living solution.

Website:  proprietary
  • Interaction design
  • Usability testing


A collection of consumer-facing sites for maintenance of reloadable Visa cards.

  • Interaction design & prototyping

FusionFall logo
FusionFall MMOG

A MMOG (massive-multiplayer online game) geared toward kids.


  • Information architecture for Web account management
  • Usability enhancements to the in-game user interface controls
    InterContinental Hotels Group logo

InterContinental Hotels Group

An ecommerce website with tools to search for hotels, view hotel information, conduct reservations, and manage loyalty account.

  • Refinement of map search features
  • Redesign of individual hotel pages
  • Incremental enhancements designed to increase conversion revenue
    Cingular Wireless logo Cingular Wireless

An observational study including video & audio observation, detailed task logging and interviews.  Object was to create objective findings on user interactions within Cingular stores.

Member of a 5-person team who:
  • Planned & executed extensive observational study in Cingular Stores
  • Detailed analysis of task information
  • Created findings presentation for executives
   logo The Coca-Cola Company
through IBM, Knowledge & Content Management Practice
Information Architect


Technologies:  IBM Websphere Portal Server; Tivoli Access Manager, Interwoven Teamsite Content Management System, HTML, SQL

A secure intranet document repository for sales and marketing materials.  Implemented using IBM Websphere Portal Server technology.
  • Client workshops
  • Evaluation and refinement of functional requirements
  • Development of navigational flow diagrams
  • Interaction design documented within wireframes


IBM Innovation Center::ATLANTA


    Harrah's logo Harrah’s Entertainment
IBM Atlanta Interactive Design Studios
Lead Information Architect, Detailed Design/Development Phase

A redesign of to provide single interface for all Harrah’s properties, reservation capabilities, and rewards program account access.

  • Directed information design team of three including:
    • Creation of detailed flows & functional templates
    • Creation of content management templates
    Prudential Financial logo Prudential Financial
IBM New York Interactive Design Studios
Lead Information Architect, Digital Branding Engagement

A user-centric design engagement for a major financial services company.  Created design for portal interface for several lines of business, including  unified account access, trading and financial planning features.

  • Client workshops
  • User research
  • Creation of user profiles & scenarios
  • Development of high level concepts with creative team
  • Development of flows 
     Ryder Logistics logo Ryder Transportation & Logistics
IBM Atlanta Interactive Design Studios
Lead Information Architect, Solution Design Phase

High-level engagement to provide redesign of including unification of multiple diverse existing websites, unified account access, implementation of content management. 

  • Capturing & refining client’s requirements 
  • Development of high level concepts with creative team
  • Development of phased implementation approach
  • High level information design
    Pricewaterhouse Coopers logo PricewaterhouseCoopers Innovation Intranet
IBM Atlanta Interactive Design Studios
Lead Information Architect, Design & Development Phases

An intranet site created as a place to gather and refine ideas for company improvement from individual employees.  Includes multiple user levels, approval process, threaded discussion per idea.

  • Capturing & refining client’s requirements 
  • High level information design
  • Detailed information design
    Siemens logo Siemens ICN Digital Branding
IBM Atlanta Interactive Design Studios
Lead Information Designer, Digital Branding Engagement

A Digital Branding engagement in tandem with various e-business strategy, change management initiatives for Siemens ICN.  This engagement was put on hold by the client before it was completed so that the client could determine a global e-business strategy.

  • Client workshops
  • User research
  • Creation of user profiles
  • Creation of user scenarios
  • Development of High level concepts with creative team 


  • Axure
  • Protoshare
  • Visio
  • Invision
  • Adobe Fireworks
  • Omnigraffle
  • Microsoft Office Suite
  • Adobe Photoshop


    Contact Me

carolbales  at mindspring dot com

Download my resume